You still have to capture their attention in order to capture their data. We worked with a printer sales company, not to create direct mail pieces, but to create art. In this CRM, data-driven campaign we had two target markets: commercial printers and businesses. In the first campaign, we brought the image to life with 3D varnished paper and metallic foil, literally sculpting the visual. 24'' x 48'' posters were sent to commercial print houses as an exhibit of what this printer can do. Because if you're going to spend $1 million, it better be good. In the second campaign, we targeted smaller businesses with a smaller printer, but don't be fooled, this printer still brings the image to life. Printing so real, it's unreal.